Single-use plastic sparks an idea
While eating sushi one day in 2016, we were shocked by the waste we had caused. Chopsticks, box, wasabi ginger, and the iconic soy fish… a quick bite resulted in a dozen bits of plastic!
More than just straws
There are billions of single-use plastics in our economy. The iconic soy fish, although cute, is a powerful symbol of this waste.
The irony of plastic fish
We grew up by the coast and love the ocean, and we’ve seen it become more and more polluted.
It’s a cruel irony that plastic fish are harming marine life, and potentially contaminating us with microplastics too. Ocean plastic is a tragic cycle that must be broken.
Highlighting a big issue
We conceived of a high quality artwork that made a big statement out of a small thing. Our vision was for it to be treasured, not carelessly trashed.
The journey begins...
We set out with sustainable design and premium quality as our guiding principles. We began by collecting all the different kinds of the little fish we could find (there are hundreds!) and identifying the forms and features that we liked.
3 years of development
We began prototyping, first with a 3D print, and then with countless rounds of testing and refining the glass blowing.
We have carefully considered form, function and footprint at every stage, for every part, and designed each part to last.
The packaging is plastic free! It’s made from biodegradable materials like recycled sugarcane.
Making a difference
For every lamp shipped we remove 3 kilograms of ocean-bound plastic from the environment, through nonprofits cleaning up the ocean and preventing plastic pollution.