About Heliograf

Heliograf is an award-winning collaboration of Angus Ware and Jeffrey Simpson, based in Sydney, Australia. 

Our debut product Light Soy is a statement on the iconic single-use soy fish. The cute little soy fish are an environmental disaster and lethal to marine life – ironic given their shape. They are emblematic of a broken economic model that doesn’t consider waste

We live on the coast and have seen first-hand the shocking impact plastic is having on our oceans. We set out to create a design object that highlighted single-use plastic and made a difference. 

After four years of design and development, the result is Light Soy – a playful, functional and purposeful lamp now made with ocean-bound plastic. 

Our purpose: Find out the big problem with the little soy fish and how you can make a difference


We design our products with environmental footprint, resources, reuse and recycling at heart, inspired by the circular economy model.
Ocean-bound plastic
Light Soy’s shade is made from 75% recycled ocean-bound plastic, and we are working towards 100% ocean-bound plastic in all our products. 
Supporting cleanups
We fund the cleanup of an additional 2kg of ocean-bound plastic for every lamp sold.
Sustainable packaging
We use biodegradable, plastic-free materials for all our packaging and design to minimise waste whenever possible.