What is ocean-bound plastic?
Ocean-bound plastic is a certified plastic material exclusively cleaned up in areas that are the source of ocean plastic pollution. By using ocean-bound plastic, we help prevent ocean plastic and support better waste management where it’s needed most.
Our ocean-bound plastic is collected within 50km of the shore in areas with insufficient waste management in South East Asia – where up to 80% of ocean plastic comes from. It’s collected and recycled by local organisations certified to handle ocean-bound plastic.
By collecting and recycling this plastic, we stop it ever reaching the ocean and support better waste systems in communities that need our help preventing plastic pollution.
How it’s done
As well as using ocean-bound plastic in our products, we fund additional cleanups of ocean-bound plastic. 2 kilograms of plastic for every product shipped.
Why ocean-bound plastic?
Plastic pollution is an unequal problem.
Why not ‘ocean plastic’?
Why not glass?
What % is ocean-bound plastic?
At launch, the shade of Light Soy is made with a minimum of 75% certified ocean-bound plastic, with the remainder of the product, including the red cap, being made from post-industrial recycled or virgin sources. We use these other plastics where required by regulation or where a viable social-impact plastic is not available.
We are working towards making all parts from 100% ocean-bound material as we get more experience working with the material and the supply chain becomes more reliable.
Recycling is only part of the solution
We view recycling as the very last step in a process of reinventing our economy to be more sustainable and ‘circular’. We must reduce our footprint, rethink & redesign everything to prevent waste, reuse and repair everything we can, and only then look to recycling as a solution.
Our vision is to redesign waste into things that spark joy and last – so they never become waste again, and inspire more people to adopt a circular, minimal impact mindset.